This retail project, for the New York based clothing company J.McLaughlin, is located at the intersection of Beaver and Broad Street in the quaint Village of Sewickley, Pennsylvania. Built in 1867, the building is the oldest structure on the main street. The inspiration for the re-design was influenced by the building's original architectural detail and J.McLaughlin’s design ethos to make each of their store's presence with "a whisper not a shout". The historic masonry walls were detailed with a vapor-permeable air and water barrier, expanded polystyrene foam board, and a sustainable stone wool insulation to dramatically improve the energy efficiency and acoustics of the space. The ceiling was raised to its original height and new windows were added to make the space feel larger and brighter. The new storefront design creates a beautiful beacon at the primary intersection of town to welcome visitors as they enter the village along Beaver or Broad Streets.